Review of the First Jiaxing Ceiling Exhibition in 2015
Hosted on: November 25th, 2015-27
Venue: Jiaxing International Convention and Exhibition Center, Zhejiang
Frequency: once a year
Exhibition labels: integrated ceiling, integrated wall, and integrated home
Exhibition Introduction: The first China (Jiaxing) Integrated Ceiling Industry Expo and Integrated Home Furnishing Expo 2015 was successfully held from November 25th to 27th, 2015. This exhibition is jointly organized by the China Building Decoration Materials Association, China Building Decoration Association, and the Furniture Decoration Industry Chamber of Commerce of the All China Federation of Industry and Commerce, in collaboration with the Jiaxing Municipal People's Government. Jiaxing Zhongzhuhui Exhibition Co., Ltd. and Shanghai Zhuchao Exhibition Service Co., Ltd. Jiaxing Branch are jointly hosting it.
Jointly organized by the China Building Decoration Materials Association, the China Building Decoration Association, the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, and the Jiaxing Municipal People's Government, the China Building Decoration Materials Association Ceiling Materials Branch The 2015 China (Jiaxing) Integrated Ceiling Industry Expo and Integrated Home Furnishing Expo, jointly executed by Jiaxing Zhongzhuhui Exhibition Co., Ltd. and Shanghai Zhuchao Exhibition Service Co., Ltd. Jiaxing Branch, was held as scheduled from November 25th to 27th, 2015 at the Jiaxing International Convention and Exhibition Center. The exhibition model, local government attention, number of participating enterprises and visitors, and event content were grand in scale, making it a successful debut in the history of Jiaxing integrated ceiling. We have won unanimous praise from the leaders of the three major associations, local governments, and participating enterprises. Therefore, the Secretariat of the Organizing Committee has summarized the relevant data of this exhibition.
1、 Basic information of the exhibition
1. Leadership values
Mr. Li Bingren, President of the China Building Decoration Association, Mr. Zhang Nailing, Vice President and Secretary General of the China Building Decoration Materials Association, Mr. Zhang Renjiang, Executive Secretary General of the Furniture Decoration Industry Association of the All China Federation of Industry and Commerce, Ms. Hu Yanan, Secretary General of the Kitchen and Sanitary Engineering Committee of the China Building Decoration Association, and Mr. Ding Hui, Secretary General of the Ceiling Materials Branch of the China Building Decoration Materials Association, among other leaders and guests from relevant national associations, And relevant leaders from the Jiaxing Municipal Commission of Economy and Information Technology, Jiaxing Municipal Bureau of Commerce, Xiuzhou District People's Government, Haiyan County People's Government, Wangdian Town Party Committee, Government, Baibu Town Party Committee, and Government attended the opening ceremony and visited the exhibition, giving high praise.
Especially after attending the provincial government meeting, Zhu Haiping, Secretary of the Xiuzhou District Party Committee, and the leaders of the four teams led by the relevant bureau committees, went directly to the exhibition site to watch all the participating backbone enterprises and exhibitors from other places, listened to the exhibition situation report of the organizing committee, expressed satisfaction with the exhibited works and related enterprises, and congratulated the first time organizing such a large-scale exhibition. Confirmed the preliminary work achievements of the organizing committee and stated that it will continue to support the healthy development of the industry in Xiuzhou District.
Exhibition Opening Ceremony
Leaders visiting booth
2. Propaganda organization
In the early, middle, and later stages of this exhibition, the Secretariat organized a total of 135 relevant media outlets nationwide (128 internet media outlets, 5 paper media outlets, and 2 television media outlets), publishing over 350 articles of various types, with 15000 article reprints and 300000 reading. 24 billboard advertisements (2 for Jiaxing Railway Station, 16 for urban area, 3 for Haiyan County, and 3 for other areas) to increase urban exposure. Through the WeChat platform, the organizational ability of the group was greatly mobilized, with 34190 WeChat readings and 19741 reposts related to the exhibition during the period. WeChat has become an important means of promoting exhibitions and inviting visitors.
A surge of people on site
3. Audience organization
In order to ensure the number of attendees, the Secretariat gathered a total of 1500 effective viewers through on-site invitations and online registration. The Secretariat dispatched two batches of 16 people in eight groups to complete the street cleaning work in the home building materials market in five provinces and one city of East China. It collected more than 80000 pieces of professional audience information, distributed 130000 exhibition invitation letters, made about 80000 phone invitations, and sent 200000 text messages, which had an effective impact. Visitors who register online can not only draw prizes, but also receive free transfers and accommodation arrangements provided by the organizing committee during the exhibition period. Therefore, a total of 3 high-speed rail station audience reception vehicles and more than 150 rooms have been arranged, fully providing visitors with a feeling of returning home. This is the first time in all exhibitions in the country. We have won the recognition of the audience, and according to statistics, this three-day exhibition received a total of 12800 professional visitors.
Post exhibition data
Post exhibition data
4. Extension effect
The exhibition successfully achieved its expected goals, with most of the visitors coming from integrated ceiling professionals. Therefore, the effect of all participating companies is also very obvious. The exhibitors participating in this exhibition include a total of 157 exhibitors from Jiaxing, Zhejiang, Guangdong, Shanghai, Hebei, Anhui, Jiangsu, and other places, as well as industry backbone enterprises such as AIA, Dingmei, Hangzhou Aopu, Melkate, Qili, Lesao, Character, Fashilong, Jinding, Junlan, Aohua, and other key enterprises. According to statistics, there are 900 potential customers, over 150 signed agents on site, and an on-site transaction volume of over 4 million RMB, which completely exceeds expectations. Especially for integrated walls and high-tech intelligent products, the revenue is the best. Aohua has signed nearly 40 contracts with customers on-site, and Samsung Optoelectronics has signed 29 contracts, becoming the biggest winner of the exhibition.
The exhibition fully demonstrates the advantages of organizing exhibitions in industrial bases. Enterprises have low exhibition costs, obvious effects, and are easy to gain the trust of agents. So, watching the exhibition on the first day, watching companies on the second day, and signing contracts on the third day became the main form of transaction for this audience.
Visiting corporate factories
5. Extension activities
Before and after this exhibition, in order to ensure full participation and implement the spirit of the previous meeting instructions, we streamlined the relevant supporting activities and made important meetings bigger and stronger. 40 people participated in the 7th President's Office Meeting of the Ceiling Materials Branch of the China Building Decoration Materials Association, over 400 people participated in the 2015 China Ceiling Industry Annual Conference, the Wangdian China Integrated Decoration (Ceiling) Industrial Park Investment Promotion Conference, the Thanksgiving Decade Leyi Youyou Celebration, and more than 500 people participated in related supporting activities such as the China Design Festival (Jiaxing Station) held on the 25th and the establishment conference of the China Integrated Wall Industry Alliance, Achieve good results. Especially in this design festival, we overcame various difficulties and invited nationally renowned designers to give lectures and share. We also invited industry leaders to have on-site conversations with key integrated ceiling enterprises, achieving an important ideological collision that has had an impact on the industry. The designer also rated the satisfaction of the integrated ceiling product in the designer's heart as a special prize, first prize, and second prize.
During the 2016 exhibition, the China Architectural Decoration Association will organize the country's most outstanding and top-notch designers to visit Jiaxing, bringing more exciting sharing and experiences to the integrated ceiling industry.
Concurrent activities of the exhibition
6. Exhibition Economy
During the exhibition, there were a total of 157 exhibitors from all over the country, with a total of 1861 participants. There were 80 non local exhibitors, with 762 participants. According to statistics, there were 12800 professional visitors, 6420 non local professional visitors, 300 construction companies, 60 service companies, and approximately 7500 non local personnel. The above personnel stay in Jiaxing for an average of more than 3 days, resulting in accommodation, urban transportation, and catering costs of approximately 3000 yuan per person. The 3-day contribution to the local operating income of Jiaxing City is nearly 30 million yuan.
The main venue of the exhibition, construction companies, service companies, and other related supporting companies have contributed approximately 3 million RMB to the local revenue of Jiaxing City.
We believe that with the joint efforts of national associations, strong support from local governments, and active cooperation from backbone enterprises, our Jiaxing Integrated Ceiling Industry Expo and Integrated Home Furnishing Expo will become a new business card and synonym for Jiaxing!