Review of the 2nd Jiaxing Ceiling Exhibition in 2016_Case_News

News

Review of the 2nd Jiaxing Ceiling Exhibition in 2016

发布时间： 2023-05-16 访问次数： 0

Review of the 2nd Jiaxing Ceiling Exhibition in 2016

Hosted on: June 2nd, 2016- April 4th

Venue: Jiaxing International Convention and Exhibition Center, Zhejiang

Frequency: once a year

Exhibition labels: integrated ceiling, integrated wall, and integrated home

Exhibition Introduction: The second China (Jiaxing) Integrated Ceiling Industry Expo and Integrated Home Furnishing Expo (hereinafter referred to as Jiaxing Ceiling Exhibition) was successfully held from June 2-4, 2016. This exhibition is jointly organized by the China Building Decoration Materials Association, China Building Decoration Association, and the Furniture Decoration Industry Chamber of Commerce of the All China Federation of Industry and Commerce, in collaboration with the Jiaxing Municipal People's Government. Jiaxing Zhongzhuhui Exhibition Co., Ltd. and Shanghai Zhuchao Exhibition Service Co., Ltd. Jiaxing Branch are jointly hosting it.

The second China (Jiaxing) Integrated Ceiling Industry Expo and Integrated Home Furnishing Expo (hereinafter referred to as Jiaxing Ceiling Exhibition) was successfully held from June 2-4, 2016. This exhibition is jointly organized by the China Building Decoration Materials Association, China Building Decoration Association, and the Furniture Decoration Industry Chamber of Commerce of the All China Federation of Industry and Commerce, in collaboration with the Jiaxing Municipal People's Government, and organized by Jiaxing Zhongzhuhui Exhibition Co., Ltd. The second Jiaxing Ceiling Exhibition has significantly increased in scale, local importance, participating companies, number of visitors, and activity content compared to the first edition. With the strong support of governments and leaders at all levels in Jiaxing City, Jiaxing Ceiling Exhibition is constantly growing and developing. The smooth convening of the second exhibition has laid an important foundation for the Jiaxing Integrated Ceiling Industry Base to hold exhibitions.

exhibition scene

After the exhibition, the organizing committee summarized the relevant data of the second Jiaxing Ceiling Exhibition in 2016, as follows:

The second Jiaxing Ceiling Exhibition has a total exhibition area of 23000 square meters, attracting a total of 301 ceiling enterprises from the industry to participate. Among them, there are 190 local enterprises and 111 non local enterprises in Jiaxing City (mostly from Jiangsu, Anhui, Guangdong, Henan, Jiangxi, Shanghai, Beijing, Hebei, Hubei, Shandong, etc.). Jiaxing City has almost all the participating enterprises in all districts, counties, and cities, with the largest number of participating enterprises coming from Xiuzhou District and Haiyan County, totaling 152, accounting for more than 50% of all participating enterprises. According to statistics, the number of visitors to this exhibition is 21216, gathering high-end professional visitors such as interior designers, architects, real estate developers, hotel owners, distributors, and suppliers. Party committees and government leaders at all levels in Jiaxing attended the opening ceremony and gave recognition and support to the Jiaxing exhibition and the future development of the industry!

Mr. Li Bingren, President of the China Building Decoration Association, Mr. Zhang Chuanxi, Executive President and Secretary General of the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, Mr. Zhang Nailing, Vice President and Secretary General of the China Building Decoration Materials Association, Mr. Yun Zhirong, President of the Zhejiang Building Decoration Industry Association, and Mr. Zhang Renjiang, Executive Secretary General of the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce Mr. Ding Hui, Secretary General of the Ceiling Materials Branch of the China Building Decoration Materials Association, and other leaders and guests from relevant national associations, as well as Mr. Zhu Haiping, Deputy Director of the Standing Committee of the Jiaxing Municipal People's Congress and Secretary of the Communist Party of China Xiuzhou District Committee, Mr. Sheng Quansheng, Deputy Mayor of Jiaxing Municipal People's Government, Mr. Zhang Lan, Deputy Secretary General of Jiaxing Municipal People's Government, Ms. Shen Xiaohong, Secretary of the Communist Party of China Haiyan County Committee, and from the Jiaxing Economic and Information Commission and the Municipal Bureau of Commerce Relevant leaders from the Municipal Development and Reform Commission, the Jiaxing Branch of the China Council for the Promotion of International Trade, the Municipal Federation of Industry and Commerce, the Xiuzhou District Party Committee, the District Government, the Haiyan County Party Committee, the County Government, the Wangdian Town Party Committee, the government, the Baibu Town Party Committee, the government and other units jointly attended the opening ceremony of the exhibition, visited the participating enterprises and gave them high praise.

Leaders attending the opening ceremony

This exhibition invited Mr. Sheng Quansheng, Vice Mayor of Jiaxing Municipal People's Government, to attend the opening ceremony and visited some participating brand enterprises on site under the guidance of the organizing committee. He listened to the organizing committee's report on the exhibition situation, affirmed the organizing committee's preliminary work and the achievements of organizing a professional exhibition in Jiaxing, the birthplace and gathering place of integrated ceilings, and expressed strong support for Jiaxing Ceiling Exhibition and the integrated ceiling industry. With the strong support of the Party committees and governments at all levels in Jiaxing City, we believe that the Jiaxing Ceiling Exhibition will surely become better and better, serving the ceiling industry enterprises in Jiaxing and contributing to the economic income generation of Jiaxing.

Leaders visiting exhibitions

Since December 2015, the organizing committee has reached cooperation with nearly 200 media, websites, and magazines in the industry, Among them, 17 strategic cooperative media outlets (China Ceiling Network, Integrated Ceiling Network, China Ceiling Magazine, Tencent Home, Sina Home, NetEase Home, Sohu Home, Huicong Network, China Ceiling Network, Soufang Network, China Building Materials Network, China Integrated Wall Network, Integrated Wall Surface Network, China Franchise Network, Global Ceiling Network, Pacific Home Network, and Architectural Talent Network). Published over 400 articles of various types, with 25000 reprints and 500000 readings. 20 billboard advertisements are mainly distributed in high-speed railway stations, major urban areas of Jiaxing, and highway intersections, increasing the city's exposure and making everyone who enters Jiaxing aware of this exhibition.

Media interviews and reports

WeChat marketing has become an important means of promotion at this exhibition. The organizing committee has reached a WeChat technology cooperation with Tencent WeChat to cooperate with the exhibition in all aspects of WeChat marketing. In the early stages of the exhibition, WeChat activities such as forwarding red envelopes and WeChat assistance attracted a large number of fans and visitors. In early May, the organizing committee launched WeChat Moments advertisements in Jiaxing, Hangzhou, Guangdong and other places, with a total of 2.1 million WeChat Moments advertising messages and 80000 clicks, greatly increasing the exhibition's publicity exposure and attracting audiences from both inside and outside the industry to participate.

Advertisements on WeChat Moments in Guangzhou, Hangzhou, Jiaxing and other regions

To ensure the number of professional visitors on site this year and bring more effective visitors to participating companies, the organizing committee mainly invites visitors through on-site invitations, WeChat registration, official website registration, email filling, and other forms. Compared to last year when the organizing committee arranged staff to carry out street sweeping work in the five provinces and one city of East China, this year the organizing committee increased on-site invitations and dispatched more than 50 propaganda personnel. In early March, they began to travel to building materials markets across the country, visiting frontline customers and distributors, and inviting professional audiences face-to-face. Except for six provinces and one city in East China (including Zhejiang, Jiangsu, Anhui, Jiangxi, Shandong, Fujian, and Shanghai); South China region (including Guangdong, Guangxi, Hainan); Central China region (including Henan, Hunan, and Hubei); Northwest region (including Ningxia, Qinghai, Shaanxi, Gansu); Southwest region (including Sichuan, Chongqing, Guizhou, Yunnan); Our propaganda teams are located in the Northeast region (including Liaoning, Jilin, and Heilongjiang). A total of 600000 pieces of professional audience information were collected, 200000 exhibition invitation letters were distributed, about 100000 phone invitations were sent, and over 600000 text messages were sent. In the early stage, 4081 people pre registered for the audience, which played a significant impact.

Hurry to various places to distribute invitation letters

At the same time, the organizing committee plans multiple marketing activities to bring tangible benefits to the audience. For pre registered visitors in the early stage of the exhibition, the organizing committee will select 300 lucky visitors to receive 2 nights of free accommodation during the exhibition period provided by the organizing committee, as well as the opportunity to receive pre registered gifts and giveaways provided by the organizing committee. During the exhibition, visitors who sign agency, distribution, and other contracts with exhibitors can not only receive reimbursement for round-trip fares (up to 1000 yuan) provided by the organizing committee, but also receive prizes to be drawn. During the three-day exhibition, a total of 3 shuttle buses will be arranged for visitors from the high-speed rail station to and from the exhibition hall to the high-speed rail station; There are over 500 rooms in total, providing thoughtful service to visitors and winning their recognition. According to statistics, this three-day exhibition received a total of 21216 professional visitors, including 12189 visitors from other places and 9027 local visitors.

Winning Lucky Audience

This exhibition has a total exhibition area of 23000 square meters, with a total of 301 exhibitors from Jiaxing, Zhejiang, Guangzhou, Hebei, Anhui, Jiangsu, and other places. It also has the participation and support of industry brand enterprises such as AIA, Dingmei, Hangzhou Aopu, Aohua, Badis, Character, Leso, Qili, Jibaili, Hyundai, Alinsp, Felix, and other backbone enterprises. Under the influence of the first Jiaxing Ceiling Exhibition in 2015, nearly half of the participating companies have been added this year. Brand enterprises such as AIA, Dingmei, Pinge, Hangzhou Aopu, etc. have expanded their exhibition area and better promoted their products. Standard booth exhibitors have also added 1-3 standard booths on top of the original exhibition space. Compared to the total number of exhibitors last year (157), there was a year-on-year increase of 47%. This year, there are 374 standard booths, with a bare space booth area of 7597 square meters, an increase of nearly 50% compared to last year. This fully reflects the enthusiasm of enterprises for participating in the second Jiaxing Ceiling Exhibition.

Exhibitor gathering

The exhibition successfully achieved the expected goals, and the results of all participating companies were also very obvious. According to incomplete statistics, during this exhibition, there were approximately 2100 customers who signed contracts with distributors, agents, and high-value orders on site, with a transaction amount (including deposit) of approximately 45 million yuan. In the later stage, more than 7200 potential customers were tracked. Participating companies have expressed that the second Jiaxing Ceiling Exhibition has achieved significant results and will continue to participate in the third exhibition.

On site signing

The smooth holding of the second Jiaxing Ceiling Exhibition further confirms and affirms the superiority of industrial base exhibitions. Ceiling enterprises have low exhibition costs, obvious effects, and are easy to gain the trust of agents. Watching the exhibition on the first day, visiting companies on the second day, and signing contracts on the third day "remains the main form of transaction for this audience. Many Jiaxing brand enterprises, such as AIA, Dingmei, Lesao, Aohua, Fashilong, Aomeng, etc., actively invite their respective distributors to visit the Jiaxing Ceiling Exhibition.

Before and after this exhibition, in order to ensure full participation and implement the spirit of the previous meeting instructions, we streamlined the relevant supporting activities and made important meetings bigger and stronger. During the China Integrated Wall Industry Alliance Council (Expanded) Meeting and the Second Working Meeting of the "Integrated Wall" Compilation Group, the Strategic Cooperation Signing Ceremony between Jiyoujia and the Ceiling Materials Branch, the 2016 Second China (Jiaxing) Design Festival and the First Ceiling Application Development Forum, as well as the Ceiling Industry President Office Meeting, professional supporting activities were held during the exhibition period, providing suggestions and suggestions for the development of the industry, making the exhibition more colorful and colorful!

The 2nd China (Jiaxing) Design Festival

In particular, the "2016 Second China (Jiaxing) Design Festival and First Ceiling Application Development Forum" was held on June 2 at the Dragon Dream Hotel in Jiaxing. As an important part of the Jiaxing exhibition, more than 150 designers and well-known design experts from the industry gathered in Jiaxing, where outstanding leaders from various industries expressed their opinions and presented the audience with the development direction of design and their views on the future development trend of the integrated ceiling industry. The designer also selected "Designer's Favorite Ceiling Brand", "First Prize for Design Innovation", and "Second Prize for Designer Innovation".

Through an on-site questionnaire survey of 301 participating companies, 92% of them expressed overall satisfaction with the exhibition, 73.5% were willing to continue participating in the third year, and 26.5% were considering participating in the third exhibition, fully reflecting the results and benefits achieved by the exhibition.

The third Jiaxing Ceiling Exhibition will be held from June 1st to 3rd, 2017, with an estimated exhibition area of 33000 square meters, including 450 standard stands and 12000 square meters of special decoration. It is expected that the total number of exhibitors will reach 400. The third Jiaxing Ceiling Exhibition will cooperate with the American Ceiling Association, which will organize foreign ceiling companies to participate in the Jiaxing International Ceiling Exhibition. The exhibition area is expected to be about 1000 square meters, with a dedicated international exhibition area.

Tel：0573-83257519