Review of the 3rd Jiaxing Ceiling Exhibition in 2017
Hosted on: June 1st, 2017- March 3rd
Venue: Jiaxing International Convention and Exhibition Center, Zhejiang
Frequency: once a year
Exhibition labels: integrated ceiling, integrated wall, integrated home, and integrated roof wall
Exhibition Introduction: From June 1st to 3rd, 2017, the 3rd China (Jiaxing) International Integrated Ceiling Industry Expo and the International Integrated Home Furnishing and Roof Wall Integration Expo were held at the Jiaxing International Convention and Exhibition Center. The exhibition area of the third edition reached 33000 square meters, with 409 participating enterprises.
The third China (Jiaxing) International Integrated Ceiling Industry Expo and the International Integrated Home Furnishing and Roof Wall Integration Expo (hereinafter referred to as the Jiaxing Ceiling Exhibition) were successfully held from June 1-3 at the Jiaxing International Convention and Exhibition Center. This exhibition is jointly organized by the China Building Decoration Association, the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, the China Building Materials Market Association, and the Jiaxing Municipal People's Government, and organized by Jiaxing Zhongzhuhui Exhibition Co., Ltd. The third Jiaxing Ceiling Exhibition has significantly increased in terms of exhibition scale, local government attention, participating companies, and audience numbers, based on the first and second editions. With the strong support of governments and leaders at all levels in Jiaxing City, Jiaxing Ceiling Exhibition is constantly growing and developing. The successful holding of the third exhibition laid an important foundation for the Jiaxing Integrated Ceiling Industry Base to hold the exhibition, allowing the ceiling and wall industry across the country and even the world to understand "Jiaxing Ceiling" and "Jiaxing Ceiling Exhibition".
The following is a summary of the third Jiaxing Ceiling Exhibition:
1、 Basic Information of the Third Exhibition
The third Jiaxing Ceiling Exhibition has a total exhibition area of 33000 square meters and is divided into four brand pavilions (indoor 1st floor brand pavilion, indoor 2nd floor brand pavilion, outdoor brand A pavilion, and outdoor brand B pavilion). A total of 409 ceiling wall companies in the industry have been attracted to participate, including 274 local enterprises (including five counties and two districts) in Jiaxing City, and 135 non local enterprises (mostly from Jiangsu, Anhui, Guangdong, Henan, Jiangxi, Shanghai, Beijing, Hebei, Hubei, Shandong and other places). Jiaxing's exhibiting enterprises almost cover all districts, counties, and cities, with the largest number of exhibiting enterprises coming from Xiuzhou District and Haiyan County, totaling 219, accounting for 53.5% of all exhibiting enterprises. According to statistics, the number of visitors to this exhibition is 28027, gathering high-end professional visitors such as interior designers, architects, real estate developers, hotel owners, distributors, and suppliers on site. Party committees and government leaders at all levels of Jiaxing City attended the opening ceremony and gave recognition and support to the Jiaxing Ceiling Exhibition and the future development of the industry!
AIA
Dinmei
1. Leadership values
The smooth opening of this exhibition is inseparable from the high attention and support of governments and leaders at all levels in Jiaxing City. Mr. Li Bingren, President of China Building Decoration Association, Mr. Sheng Quansheng, Vice Mayor of Jiaxing Municipal People's Government, Mr. Wu Bingfang, Secretary of the Communist Party of China Xiuzhou District Committee, Mr. Zhang Renjiang, Secretary General of the Furniture Decoration Industry Association of the All China Federation of Industry and Commerce, Mr. Steve, Vice President and Secretary General of the Wall and Ceiling Industry Association of the United States, Mr. Shi Shenxiang, Vice President of China Building Decoration Materials Association and Chairman of the Ceiling Materials Branch Mr. Li Chenyuan, Deputy District Mayor of Xiuzhou District People's Government, Mr. Chen Feng, Deputy County Mayor of Haiyan County People's Government, Mr. Zhang Ke, Executive Chairman of Ceiling Materials Branch of China Building Decoration Materials Association, Mr. Liu Zeyu, Deputy Secretary General of China Building Materials Market Association, Mr. Chen Feng, Deputy Director of Jiaxing Bureau of Commerce, Mr. Huang Liyuan, Deputy Director of Jiaxing Economic and Information Technology Commission Mr. Edwin Sellers, President of the Wall and Ceiling Industry Association of the United States, Mr. Long Xisheng, Executive Chairman of the Ceiling Materials Branch of the China Building Decoration Materials Association, Mr. Gao Haizhong, Deputy Director of the Standing Committee of the Xiuzhou District People's Congress, Ms. Sun Wei, Vice Chairman of the Xiuzhou District Political Consultative Conference, Mr. Li Gang, Secretary of the Communist Party of China Wangdian Town Party Committee, Mr. Fan Zhenghua, Secretary of the Communist Party of China Baibu Town Party Committee, and Mr. Zhou Lien, President of the Guangdong Provincial Ceiling Association Mr. Shi Shuiliang, Director of the Economic and Information Technology Bureau of Haiyan County, Mr. Ding Hui, Secretary General of the Ceiling and Ceiling Materials Branch of the China Building Decoration Materials Association, Mr. Liu Chun, General Manager of Jiaxing Zhongzhuhui Exhibition Co., Ltd., AlfonsJean Knauf, CEO of RICHTER Systems Co., Ltd., Mr. Zhu Rihong, President of the Integrated Wall Branch of the China Building Materials Market Association, and Mr. Zhu Rihong, Chairman of the Kitchen and Sanitation Committee of the China National Association for Decoration Many leaders and guests from relevant national and local units, including the Central Decoration Materials Ceiling Materials Branch, China Building Materials Market Association Integrated Wall Branch, Guangdong Provincial Ceiling Association, Wangdian Integrated Decoration (Top Wall) Association, Haiyan County Integrated Ceiling Association, Xiuzhou District Bureau Committee Office and Wangdian Town, Haiyan County Bureau Committee Office and Baibu Town, as well as international friends, attended the opening ceremony, And visit the participating companies and give them high praise.
Leaders attending the opening ceremony
Leaders visiting booth
This exhibition once again invited Mr. Sheng Quansheng, Vice Mayor of Jiaxing Municipal People's Government, to attend the opening ceremony and visited some participating brand enterprises on site under the guidance of the organizing committee. He listened to the exhibition situation report of the organizing committee, affirmed the preliminary work of the organizing committee and the achievements of organizing a professional exhibition in Jiaxing, the birthplace and gathering place of integrated ceilings. He expressed strong support for Jiaxing Ceiling Exhibition and the integrated ceiling and ceiling wall integration industry, Propose specific requirements.
2. Propaganda organization
Since December 2016, the organizing committee has reached cooperation with nearly 250 media, websites, and magazines in the industry, including China Ceiling Network, Integrated Wall Official Website, Integrated Ceiling Network, China Ceiling Magazine, China Building Materials Network, Tencent Home, Huicong Network, Xinhua Network, Today's Toutiao, China Ceiling Network, China Integrated Ceiling Network, China Integrated Wall Network, Integrated Wall Network, China Ceiling Network, China Building Materials Network, Modern Home Appliances Build Niu Network, Advertising Sales Network, etc. Published over 1000 articles of various types, with a total of 55000 reprints and 800000 readings. At the same time, land advertisements were placed at Jiaxing High Speed Railway Station, main urban passages, and enterprise clusters in Wangdian Town, increasing the city's exposure and making every person entering Jiaxing aware of the exhibition.
Today's Headline Ad
WeChat Moments Advertising
WeChat and today's headline marketing have become important means of promotion and promotion during this exhibition. The organizing committee has reached technical cooperation with Tencent WeChat and Today's Headlines to cooperate with the exhibition in all aspects of marketing promotion and information collection. In the early stages of the exhibition, nationwide activities were carried out through WeChat Moments and Today's Headlines, such as helping exhibitors receive red envelopes and pre registration with prizes, attracting a large number of visitors. A total of 3.3 million information exposures and 150000 clicks were pushed, greatly increasing the exhibition's publicity exposure and attracting visitors from both inside and outside the industry to participate.
Pre exhibition warm-up activities
3. Audience organization
To ensure the number of professional visitors on site this year and bring more effective visitors to participating companies, the organizing committee mainly invites visitors through on-site invitations, WeChat registration, official website registration, email filling, and other forms. This year, the organizing committee has increased on-site invitations and dispatched over 100 promotional personnel to various building materials markets across the country. They have been visiting frontline customers and distributors since early February, inviting professional visitors face-to-face, covering 19 provinces including Heilongjiang, Jilin, Liaoning, Beijing, Tianjin, Hebei, Shanxi, Shandong, Henan, Hubei, Hunan, Chongqing, Anhui, Jiangsu, Shanghai, Zhejiang, Jiangxi, Fujian, and Guangdong The building materials market in a municipality directly under the central government. A total of 800000 pieces of professional audience information were collected, 300000 exhibition invitation letters were distributed, about 200000 phone invitations were made, and over 1 million text messages were sent. In the early stage, a total of 8084 people were pre registered for the audience.
Propaganda arrives in the city
Partial market photos
At this exhibition, the organizing committee also specially invited the Vice President and Secretary General of the American Wall and Ceiling Industry Association, as well as representatives of American enterprises to attend. At the same time, this exhibition has also attracted international visitors from South Korea, Hungary, Malaysia, Canada, and other countries besides the United States. This indicates that integrated ceiling and ceiling wall integration are moving internationally, and China's ceiling is in line with international standards and exchanges. Jiaxing Ceiling Exhibition is based in Jiaxing, facing the whole country and going global.
The organizing committee planned multiple marketing activities before and after the exhibition, bringing tangible benefits to the audience. For pre registered visitors in the early stage of the exhibition, the organizing committee will select 500 lucky visitors to receive 2 nights of free accommodation during the exhibition period provided by the organizing committee, as well as the opportunity to receive pre registered gifts and giveaways provided by the organizing committee. During the exhibition, visitors who sign agency, distribution, and other contracts with exhibitors can not only receive reimbursement for round-trip fares (up to 1000 yuan) provided by the organizing committee, but also receive prizes to be drawn. During the three days of the exhibition, a total of three high-speed rail station shuttle buses were arranged to transport visitors back and forth between the exhibition hall and the high-speed rail station. There were over 500 rooms with accommodations, providing thoughtful service to visitors and winning their recognition. According to statistics, this three-day exhibition received a total of 28027 professional visitors, of which 42.65% were from within Zhejiang Province.
Lucky Draw Event
4. Exhibitor Effect
This exhibition covers a total exhibition area of 33000 square meters, with a total of 409 exhibitors from Jiaxing, Zhejiang, Guangzhou, Hebei, Anhui, Jiangsu, Shandong, and other places. It also has the participation and support of industry brand companies such as AIA, Dingmei, Hangzhou Aopu, Aohua, Badis, Pinge, Fashilong, Lesio, Qili, Jibaili, Hyundai, and Felix. Under the influence of the first two exhibitions, nearly 100 new exhibitors have been added this year. Among them, the number of branded special decoration enterprises has greatly increased, with a total of 142 special decoration enterprises and a bare land area of 13287 square meters, an increase of 74.6% year-on-year. The increase in special decoration enterprises fully reflects that various participating enterprises are moving towards branding and visualization, in order to attract more visitors, and also reflects the enthusiasm of enterprises for participating in the third Jiaxing Ceiling Exhibition.
The results of participating companies in this exhibition are also very obvious. According to incomplete statistics, during this exhibition, there were approximately 3300 customers who signed contracts with distributors, agents, and high-value orders on site, with a transaction amount (including deposit) of approximately 75 million yuan. More than 10000 potential customers were tracked in the later stage. In addition to the various methods adopted by the organizing committee to invite professional visitors, various participating companies have been storing water in the early stages of this exhibition, utilizing their own dealer resources to invite customers from all over the country and reserve resources.
On site signing
On site signing
In order to attract more exhibitors to play their promotional role in the early stage. The organizing committee has proposed a support policy of "you attract investment, I subsidize", which means that participating enterprises holding investment conferences during the exhibition period will receive a maximum subsidy of 80000 yuan for hotel venue fees, accommodation fees, catering fees, and contract signing subsidies. According to the registration of participating companies in the early stage, the organizing committee will conduct screening. According to the scale of investment and the principle of voluntary investment, a total of 7 participating enterprises have enjoyed this subsidy, namely Dingmei, Jinding, Lesao, Dishang Master, Delpao, Meihe, and Baoshilong. Their investment fair has a scale of over 50 people, with over 10 signed clients on site, with 34 having the highest number of signed clients.
Watching the exhibition on the first day, visiting companies on the second day, and signing contracts on the third day "remains the main form of transaction for this audience. The superiority of hosting exhibitions as an industrial base has been further confirmed and affirmed by the smooth hosting of the third Jiaxing Ceiling Exhibition.
5. Extension activities
The exhibition's accompanying activities have been a highlight of Jiaxing Ceiling Exhibition over the years. In addition to providing a communication platform for exhibitors, various activities are also held, allowing enterprises and visitors to learn about the latest trends in the industry and meet more designers and network resources in the industry during the exhibition. On May 31st, the establishment conference of the Integrated Wall Branch of the China Building Materials Market Association, and on June 1st, the second suspended ceiling and roof wall integrated application development forum and the Red Ding Award ceremony provided suggestions for the industry's development, making the exhibition even more colorful!
Investment
On site of the investment fair
In particular, the "Jiaxing Ceiling Exhibition Sub venue Investment Promotion Event" was held from June 1st to 3rd at 7 sub venues including Jiaxing Dragon Dream Hotel, Boya Hotel, Xinzhou International Hotel, and Jiaxing Fuyue Hotel. As a key investment promotion event during the exhibition period, it received positive response from the enterprise and enthusiastic participation from the audience. The atmosphere at major investment fairs was lively, with business leaders and attendees exchanging wealth creation experiences, industry trends, and preferential policies. The on-site signing was continuous, and the harvest was full. According to incomplete statistics, the signing of investment promotion activities in major sub venues is satisfactory, with a total of 213 signed distributors in 7 sub venues.
6. Expected Fourth Exhibition
Through a questionnaire survey of 409 participating companies, 87% of them expressed overall satisfaction with this exhibition, 85% were willing to continue participating in the fourth year, and 15% were considering participating in the fourth exhibition, fully reflecting the results and benefits achieved by this exhibition.
The fourth Jiaxing Ceiling Exhibition will be held from June 6th to 8th, 2018, with an estimated exhibition area of 30000 square meters and an estimated total of over 450 exhibitors.
We believe that after three years of hard work, the Jiaxing Ceiling Exhibition has laid a solid foundation and won the trust of enterprises and audiences. We will continue to work hard to become stronger and larger, based in Jiaxing, serving the country, and facing the international market. We will turn "Jiaxing Ceiling Exhibition" into a new business card and image of Jiaxing!