Review of the 4th Jiaxing Ceiling Exhibition in 2018

Hosted on: June 6th, 2018- August 8th

Venue: Jiaxing International Convention and Exhibition Center, Zhejiang

Frequency: once a year

Exhibition labels: integrated ceiling, integrated wall, integrated home, and ceiling

Exhibition Introduction: From June 6-8, 2018, the 4th China (Jiaxing) International Integrated Ceiling Industry Expo and the International Integrated Home Furnishing and Roof Wall Integration Expo will be held at the Jiaxing International Convention and Exhibition Center.

The 4th China (Jiaxing) International Integrated Ceiling Industry Expo and the International Integrated Home Furnishing and Roof Wall Integration Expo (hereinafter referred to as Jiaxing Ceiling Exhibition) were successfully held from June 6 to 8 at the Jiaxing International Convention and Exhibition Center. This exhibition is jointly organized by the China Building Materials Market Association, the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, the China Building Decoration Association, and the Jiaxing Municipal People's Government. It is hosted by Jiaxing Zhongzhuhui Exhibition Co., Ltd. and Jiaxing Jisheng Network Technology Co., Ltd. The fourth Jiaxing Ceiling Exhibition has significantly improved in terms of exhibition scale, local government attention, participating companies, and audience numbers, based on the first, second, and third editions. With the strong support of governments and leaders at all levels in Jiaxing City, Jiaxing Ceiling Exhibition is constantly growing and developing. The successful holding of the fourth exhibition laid an important foundation for the Jiaxing Integrated Ceiling Industry Base to hold the exhibition, allowing the ceiling and wall industry across the country and even the world to understand "Jiaxing Ceiling" and "Jiaxing Ceiling Exhibition".

The crowd surged at the exhibition site

The following is a summary of the fourth Jiaxing Ceiling Exhibition:

1、 Basic Information of the Fourth Exhibition

The fourth Jiaxing Ceiling Exhibition has a total exhibition area of 30000 square meters and consists of five major exhibition halls, namely: the first floor brand hall, the second floor brand hall, the outdoor brand A hall, the outdoor B1 (integrated wall) hall, and the outdoor B2 (equipment, accessories, accessories) hall. It has attracted 438 ceiling wall companies from the industry to participate. Among them, there are 259 local enterprises (including five counties and two districts) in Jiaxing City, and 179 non local enterprises (mostly from Jiangsu, Anhui, Guangdong, Henan, Jiangxi, Shanghai, Beijing, Hebei, Hubei, Shandong, and other places). Jiaxing City's exhibitors almost cover all districts, counties, and cities, with the largest number of exhibitors coming from Xiuzhou District and Haiyan County, totaling 192, accounting for 43.8% of all exhibitors. According to statistics, the number of visitors to this exhibition is 32543, mainly including high-end professional visitors such as interior designers, architects, real estate developers, hotel owners, distributors, and suppliers. Party committees and government leaders at all levels of Jiaxing City attended the opening ceremony and gave recognition and support to the Jiaxing Ceiling Exhibition and the future development of the industry!

Post exhibition data reports

Comparison of various data from previous exhibitions

2、 Leadership values

The smooth opening of this exhibition is inseparable from the high attention and support of leaders and governments at all levels in Jiaxing City. Mr. Zhang Renjiang, Secretary General of the Furniture Decoration Industry Chamber of Commerce of the All China Federation of Industry and Commerce, Mr. Shi Shenxiang, Vice President of the China Building Decoration Materials Association and Chairman of the Ceiling Materials Branch, Mr. Zhou Donglin, Deputy Director of the Jiaxing Municipal Bureau of Commerce, Mr. Shen Xinliang, Deputy Director of the Jiaxing Development and Reform Commission's Service Industry Development Bureau, and Mr. Shen Siwen, Deputy Director of the Jiaxing Economic and Information Commission and Director of the Jiaxing Internet Economic Development Bureau, Mr. Gao Haizhong, Deputy Director of the Standing Committee of the Xiuzhou District People's Congress, Mr. Li Chenyuan, Deputy District Mayor of the Xiuzhou District People's Government, Mr. Ren Xiaoguang, Deputy County Mayor of the Haiyan County People's Government, Ms. Sun Wei, Vice Chairman of the Xiuzhou District Political Consultative Conference, Mr. Zhang Ke, Vice President of the China Building Decoration Materials Association and Executive Chairman of the Ceiling Materials Branch, and Mr. Long Xisheng, Executive Chairman of the Ceiling Materials Branch of the China Building Decoration Materials Association, Mr. Zhu Rihong, President of the Integrated Wall Branch of the China Building Materials Market Association, Mr. Li Gang, Secretary of the Party Working Committee of Zhejiang Xiuzhou Economic Development Zone and Party Secretary of Wangdian Town of the Communist Party of China, Mr. Fan Zhenghua, Secretary of the Party Committee of Baibu Town and Director of Zhejiang (Baibu) Economic Development Zone, Mr. Gu Xiuzhi, Deputy Director of the National Building Materials Hardware and Water Heating Product Quality Inspection Center, and Mr. Zhou Lien, President of Guangdong Ceiling Association, Mr. Ding Hui, Secretary General of the Ceiling Materials Branch of the China Building Decoration Materials Association, Mr. Liu Chun, General Manager of Jiaxing Zhongzhuhui Exhibition Co., Ltd., Mr. Li Zhiwei, Mayor of Wangdian Town People's Government, Mr. Wei Guojun, Deputy Mayor of Wangdian Town People's Government, Mr. Shi Shuiliang, Director of Haiyan County Economic and Information Technology Bureau, Mr. Yang Chaohui, Mayor of Baibu Town People's Government, and Ms. Zhong Dongjuan, Deputy Director of Haiyan County Economic and Information Technology Bureau, Mr. Zhang Zhihua, Deputy Mayor of Baibu Town People's Government, Mr. Ye Feng, Deputy Director of Zhejiang Baibu Economic and Technological Development Zone Management Committee, Mr. Zhan Yongjun, Executive Deputy Director of Hunan Pingjiang High tech Zone Management Committee and Chairman of Changsheng Company, Mr. Zhang Zunyi, Secretary of Discipline Inspection of Hunan Pingjiang High tech Zone Management Committee, and Mr. Zhang Zunyi, as well as the Ceiling Materials Branch, Integrated Wall Branch, Guangdong Provincial Ceiling Association, and Wangdian Integrated Decoration (Top Wall) Association Many leaders and guests from relevant national and local units, including the Haiyan County Integrated Ceiling Association, the Xiuzhou District Bureau Committee Office, and the main leaders and team members of Wangdian Town, as well as the Haiyan County Bureau Committee Office and the main leaders and team members of Baibu Town, attended the opening ceremony and visited the participating enterprises, giving high praise.

Leaders at all levels attend the opening ceremony

Leaders visiting corporate booths

This exhibition also invited the main leaders of Jiaxing Municipal People's Government, Xiuzhou District, and Haiyan County to attend the opening ceremony and visited some participating brand enterprises on site under the guidance of the organizing committee. They listened to the organizing committee's report on the exhibition situation, affirmed the organizing committee's preliminary work and the achievements of organizing professional exhibitions in the birthplace and cluster of integrated ceiling in Jiaxing, and expressed strong support for Jiaxing Ceiling Exhibition and the integrated ceiling and wall integration industry. I believe that the Jiaxing Ceiling Exhibition will definitely become better and better, serving the ceiling industry enterprises in Jiaxing and contributing to the economic income generation of Jiaxing.

On the first day of the exhibition, Jiaxing Ceiling Exhibition was invited to participate in the third global exhibition Zhejiang (West Lake) Forum in 2018. At the event, an award ceremony was held for the "40th Anniversary of Zhejiang Reform and Opening up Exhibition Iconic Event and Exhibition Influencer". The "China (Jiaxing) International Integrated Ceiling Industry Expo Helps New Industrial Patterns and showcases New City Business Cards" was successfully selected as the "40th Anniversary of Zhejiang Reform and Opening up Exhibition Iconic Event". This is not only a recognition of the past four exhibitions and the promotion of Jiaxing's new business card, but also a promise for the future Jiaxing Ceiling Exhibition to continuously expand its influence. Jiaxing Ceiling Exhibition will also live up to expectations and will continue to move forward on this path, striving to build a better platform for the ceiling wall industry.

3、 Propaganda organization

Since August 2017, the organizing committee has cooperated with nearly 280 media, websites, and magazines in the industry, including Top Wall Integrated Network, Quality Column, China Ceiling Ceiling Network, Integrated Wall Official Network, Integrated Ceiling Network, China Ceiling Network, China Integrated Ceiling Network, FM107 Radio, China Integrated Wall Network, Integrated Wall Network, China Ceiling Magazine, China Building Materials Network, Jiju Network, Xinhua Network, Huicong Network, Sina Home, etc Tencent Home, NetEase Home, Sohu Focus Home, Huizhi Valley, Integrated Wall Home, Integrated Kitchen Home, Ceiling Business School, Zhonghua Ceiling Network, Zhonghua Building Materials Network, Xinhua Ceiling Wall, Baijia Account, Yidian Information, Dayu Account, Tiantian Express, Today's Headlines, etc. Published over 1500 articles of various types, with 77000 reprints and 1 million readings. At the same time, land advertisements were put in Jiaxing High speed Railway Station, Guangzhou South Railway Station, Hangzhou East Railway Station, Shanghai Hongqiao railway station, main urban corridors, Wangdian Town enterprise cluster, etc., to increase urban exposure, so that everyone who enters Jiaxing will know about the exhibition.

High speed railway station advertising

WeChat Moments, Today's Headlines, and Baidu APP marketing have become important means of promotion and promotion during this exhibition. The organizing committee has reached technical cooperation with Tencent, Today's Headlines, and Baidu APP to cooperate with the exhibition in all aspects of marketing promotion and information collection. In the early stages of the exhibition, nationwide activities were carried out through WeChat Moments and Today's Headlines, such as "Assisting Exhibitors in Receiving Gifts, Pre Registration with Awards", which attracted a large number of visitors. A total of 3.5 million information exposures and 190000 clicks were pushed, greatly increasing the exhibition's publicity exposure and attracting active participation from both domestic and foreign audiences.

In order to cater to the trend of live streaming on the internet and provide dealers who were unable to attend the exhibition on-site with more opportunities to learn about the enterprise, the organizing committee creatively planned a mobile live streaming exhibition before the exhibition. Through comprehensive promotion on the official website, official WeChat, cooperative media, and other channels, a live streaming activity for enterprise booth visits and new product viewing was carried out during the exhibition. During the exhibition, nearly 120000 visitors watched and participated in the interaction, Received good response from the dealer.

Live broadcast of the exhibition

4、 Audience organization

To ensure the number of professional visitors on site this year and bring more effective visitors to participating companies, the organizing committee mainly invites visitors through on-site invitations, WeChat registration, official website registration, email filling, and other forms. This year, the organizing committee has increased on-site invitations and dispatched over 130 promotional personnel to various building materials markets across the country. They have been visiting frontline customers and distributors since early March, inviting professional visitors face-to-face, covering 19 provinces including Heilongjiang, Jilin, Liaoning, Beijing, Tianjin, Hebei, Shanxi, Shandong, Henan, Hubei, Hunan, Chongqing, Anhui, Jiangsu, Shanghai, Zhejiang, Jiangxi, Fujian, and Guangdong The building materials market in a municipality directly under the central government. We have collected nearly 1 million pieces of professional audience information, distributed over 400000 exhibition invitation letters, made about 300000 phone invitations, and sent over 1.5 million text messages. In the early stage, a total of 13751 people were pre registered as visitors.

Propaganda arrives in the city

Partial market photos

At the same time, our invitation letter was also sent to the United States across the ocean, inviting the American Wall and Ceiling Industry Association to participate in the Jiaxing Ceiling Exhibition.

Distribute Jiaxing Ceiling Exhibition Invitation Letter to Foreign Exhibitors

At this exhibition, the organizing committee also specially invited leaders from the Management Committee of Pingjiang High tech Zone in Hunan and representatives of enterprises to attend. Strengthen regional connections, attract more outstanding enterprises to visit and participate, achieve mutual benefit, and jointly create a win-win situation, further enhancing the visibility and influence of Jiaxing Ceiling Exhibition.

This exhibition has also attracted international visitors from the United States, South Korea, Japan, Poland, Russia, Hungary, Malaysia, Canada, and other countries to visit. This indicates that integrated ceiling and ceiling wall integration are moving internationally, and China's ceiling is in line with international standards and exchanges. Jiaxing Ceiling Exhibition is based in Jiaxing, facing the whole country and going global.

The organizing committee planned multiple marketing activities before and after the exhibition, bringing tangible benefits to the audience. For example, in the pre registration activities with prizes in the early stage of the exhibition, visitors can participate in the lottery by pre registering through WeChat, and many people have drawn exquisite prizes provided by the organizing committee; At the same time, 500 lucky visitors were selected to stay for 2 free nights provided by the organizing committee, and they all stayed in smoothly during the exhibition period. In addition, Jiaxing Ceiling Exhibition also launched a "signing lottery and reimbursement of travel expenses" event during the three-day exhibition period. Many visitors who signed agency, distribution, and other contracts with exhibitors at the exhibition site received generous prizes and reimbursement for round-trip travel expenses within 1000 yuan provided by the organizing committee.

Signing and lottery activities at the exhibition site

During the three-day exhibition, a total of 7 shuttle buses will be arranged for visitors from the high-speed rail station to and from the exhibition hall to the high-speed rail station; There are over 250 rooms in total, providing thoughtful service to visitors and winning their recognition. According to statistics, this three-day exhibition received a total of 32543 professional visitors, with visitors from Zhejiang Province accounting for 40.67%.

5、 Exhibitor Effect

This exhibition covers an exhibition area of 30000 square meters, with a total of 438 exhibitors from Jiaxing, Zhejiang, Guangzhou, Hebei, Anhui, Jiangsu, Shandong, and other places. It also has the participation and support of industry brand companies such as AIA, Dingmei, Aopu, Aohua, Badis, Pinge, Fashilong, Lesio, Panasonic, Haier, Citigroup, Midea, Felix, and other backbone enterprises. Under the influence of the first three exhibitions, although the venue reduced the exhibition area by nearly 3000 square meters, with the efforts of the organizing committee, the number of exhibitors continued to grow, attracting a total of 438 enterprises to participate. Among them, the number of participating enterprises outside Jiaxing has greatly increased, with a total of 177 enterprises from other places, an increase of 26.4% year-on-year. The growth of non local enterprises fully demonstrates the popularity and influence of Jiaxing Ceiling Exhibition in the entire industry, and also reflects the recognition of Jiaxing Ceiling Exhibition by industry enterprises.

Map of some enterprise booths

The results of participating companies in this exhibition are also very obvious. According to incomplete statistics, during this exhibition, there were approximately 4300 customers who signed contracts with distributors, agents, and high-value orders on site, with a transaction amount (including deposit) of approximately 98 million yuan. In the later stage, more than 13000 potential customers were tracked. In addition to the various methods adopted by the organizing committee to invite professional visitors, various participating companies have been storing water in the early stages of this exhibition, utilizing their own dealer resources to invite customers from all over the country and reserve resources.

On site signing

In order to attract more participating enterprises to conduct large-scale promotional activities in the early stage, the organizing committee has once again implemented a support policy of "you attract investment, I subsidize". That is, for participating enterprises holding investment promotion conferences during the exhibition period, the organizing committee will subsidize a total of 60000 yuan in hotel venue fees, accommodation fees, catering fees, and contract signing subsidies. According to the registration of participating companies in the early stage, the organizing committee will conduct screening. According to the scale of investment and the principle of voluntary investment, a total of 11 participating enterprises have enjoyed this subsidy, including Dingmei, Longsheng, Lesao, Aohua, Fujingte, Delpao, Baoshilong, Paigsen, Jinding, Kunlun, and Erfei. The scale of these enterprises' investment fairs has reached over 50 people, and the number of on-site signed customers is over 12, with the highest number of signed customers reaching 50.

Watching the exhibition on the first day, visiting companies on the second day, and signing contracts on the third day "remains the main form of transaction for this audience. The superiority of hosting exhibitions as an industrial base has been further confirmed and affirmed by the smooth hosting of the 4th Jiaxing Ceiling Exhibition.

6、 Simultaneous activities

The exhibition's supporting activities have been a highlight of Jiaxing Ceiling Exhibition over the years. In addition to providing communication platforms for exhibitors, various supporting activities also allow enterprises and visitors to learn about the latest trends in the industry during the exhibition period, and to meet more designers and network resources within the industry. The 2018 China Top Wall Industry New Materials and Technologies Application Forum and the Fourth Top Wall Fashion Trend Conference held on June 6th invited over 400 industry elites, design experts, real estate experts, and media groups to provide suggestions and suggestions for the development of the industry, making the exhibition even more exciting and diverse!

Forum activity site

The forum activities are exciting and diverse, and the investment promotion activities at the Jiaxing Ceiling Exhibition Sub venue are no exception. From June 6th to 8th, 11 companies, including Dingmei, Longsheng, Lesao, Aohua, Fujingte, Delpao, Baoshilong, Paigesen, Jinding, Kunlun, and Erfei, held enterprise investment conferences at major hotels in Jiaxing. As key investment activities during the exhibition, they received positive response from the companies and enthusiastic participation from the audience. The atmosphere at major investment fairs was lively, with business leaders and attendees exchanging wealth creation experiences, industry trends, and preferential policies. The on-site signing was continuous, and the harvest was full. According to incomplete statistics, the signing of investment promotion activities in various sub venues is satisfactory, with a total of 264 signed distributors in 11 sub venues.

Part of Jiaxing Ceiling Exhibition Branch Venue Site Photos

In addition to exciting forum activities and fruitful investment fairs, one of the organizers of the Jiaxing Ceiling Exhibition, the Ceiling Materials Branch of the China Building Decoration Materials Association, also organized more than 30 high-level representatives of well-known real estate decoration enterprises to walk into the suspended ceilings of Jiaxing on June 7th