Review of the 5th Jiaxing Ceiling Exhibition in 2019
Hosted on: May 30th, 2019 to June 1st, 2019
Venue: Jiaxing International Convention and Exhibition Center, Zhejiang
Frequency: once a year
Exhibition scope: Integrated ceiling, wall, ceiling, wall, ceiling, integrated home supporting products, overseas ceiling exhibition area
Exhibition Introduction: Jointly organized by three national associations: China Construction Decoration Materials Association, All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, and China Building Materials Market Association, jointly organized by Zhejiang Zhongzhu Gathering Exhibition Co., Ltd. and Jiaxing Jisheng Network Technology Co., Ltd.
The 5th China (Jiaxing) International Integrated Ceiling Industry Expo and the International Integrated Home Furnishing and Roof Wall Integration Expo (hereinafter referred to as the Jiaxing Ceiling Exhibition) were successfully held from May 30th to June 1st at the Jiaxing International Convention and Exhibition Center. With the support of the Jiaxing Municipal People's Government, this exhibition is jointly organized by the China Building Decoration Materials Association, the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, and the China Building Materials Market Association. It is hosted by Zhejiang Zhongzhu Gathering Exhibition Co., Ltd. and Jiaxing Jisheng Network Technology Co., Ltd. The 5th Jiaxing Ceiling Exhibition has significantly improved in terms of exhibition levels, local government attention, participating companies, and audience numbers, based on the previous four sessions. With the strong support of governments and leaders at all levels in Jiaxing City, Jiaxing Ceiling Exhibition is constantly growing and developing. The successful holding of the fifth exhibition laid an important foundation for the Jiaxing Integrated Ceiling Industry Base to hold the exhibition, allowing the world's ceiling and wall industry to understand "Jiaxing Ceiling" and "Jiaxing Ceiling Exhibition".
On site of the 5th Jiaxing Ceiling Exhibition
Comparison of various data from previous exhibitions
The organizing committee of Jiaxing Ceiling Exhibition will summarize the situation of the 5th Jiaxing Ceiling Exhibition from seven aspects: basic overview of the exhibition, leadership attention, publicity organization, audience organization, exhibitor effectiveness, exhibition period activities, and expected next exhibition:
1、 Basic Information of the 5th Exhibition
Exhibition time: May 30th to June 1st, 2019
Exhibition location: Jiaxing International Convention and Exhibition Center
Exhibition area: 30000 square meters
Number of exhibitors: 440
Audience: 36195
On site transaction volume: 106 million yuan
Post exhibition data reports
The 5th Jiaxing Ceiling Exhibition has a total exhibition area of 30000 square meters and is divided into four brand pavilions: indoor brand pavilions on the 1st floor, indoor brand pavilions on the 2nd floor, outdoor brand A pavilions, and outdoor brand B pavilions. The exhibition attracted a total of 440 ceiling and wall companies from the industry to participate: 280 domestic enterprises, including 238 local enterprises (including five counties and two districts) in Jiaxing City and 42 external enterprises; There are 160 enterprises outside the province (mostly from Jiangsu, Anhui, Guangdong, Henan, Jiangxi, Shanghai, Beijing, Hebei, Hubei, Shandong and other places). Jiaxing City's exhibitors almost cover all districts, counties, and cities, with the largest number of exhibitors coming from Wangdian and Haiyan County. There are 73 Wangdian enterprises and 102 Haiyan County enterprises, totaling 175, accounting for 39.8% of all exhibitors. According to statistics, the number of visitors to this exhibition is 36195, including 248 overseas visitors. Mainly including high-end professional audiences such as designers, manufacturers, e-commerce platforms, distributors, decoration companies, and purchasers. Party committees and government leaders at all levels of Jiaxing City attended the opening ceremony and gave recognition and support to the Jiaxing Ceiling Exhibition and the future development of the industry!
2、 Leadership values
The smooth opening of this exhibition is inseparable from the high attention and support of leaders and governments at all levels in Jiaxing City. Former Ambassador to Italy, Ambassador Dong Jinyi, Mr. DOUGLAS NORMAN VAUX, President of the Australia New Zealand Curtain Wall and Ceiling Industry Association, Mr. Shi Shenxiang, Vice President of the China Building Decoration Materials Association and Chairman of the Ceiling Materials Branch, Mr. Zhang Renjiang, Secretary General of the Furniture Decoration Industry Chamber of Commerce of the All China Federation of Industry and Commerce, and Mr. Zhang Ke, Vice President of the China Building Decoration Materials Association and Executive President of the Ceiling Materials Branch, Mr. Long Xisheng, Executive Chairman of Ceiling Material Branch of China Building Decoration Materials Association, Mr. SHAIMURAT SHAIMARDAN, President of Kazakhstan China Friendship Association, Mr. YAHYA A.N.SALEH AMINA, Secretary General of China Pakistan Friendship Association, Mr. PRASANNA PIYADARSHI ALUTHG, President of Sri Lanka Interior Designers Association, Mr. Xiang Xinhuang, President of Sino Italian "the Belt and Road" Cooperation and Exchange Promotion Association, and Mr. Huang Shirong, President of Singapore Building Materials Chamber of Commerce, Mr. Wang Jian'an, Deputy Director of Jiaxing Municipal Bureau of Commerce, Ms. Ni Ying, Deputy Director of Jiaxing Municipal Bureau of Economy and Information Technology, Mr. Zhang Zhe, Director of Service Industry Construction of Jiaxing Development and Reform Commission, Mr. Pan Chunhua, Director of Enterprise Department of Jiaxing Municipal Finance Bureau, Ms. Shen Shunhua, Deputy District Mayor of Xiuzhou District People's Government, Mr. Chen Feng, Deputy County Mayor of Haiyan County People's Government, and Ms. Jin Yingying, Vice Chairman of Xiuzhou District Political Consultative Conference, Mr. Li Zhiwei, Secretary of the Party Working Committee of Zhejiang Xiuzhou Economic Development Zone and Secretary of the Party Committee of Wangdian Town of the Communist Party of China, Ms. Zhang Jianhong, Mayor of Baibu Town People's Government, Mr. Wang Yifeng, Mayor of Wangdian Town, Mr. Zhang Liang, Director of the Economic and Information Technology Bureau of Haiyan County, as well as leaders from relevant departments of Xiuzhou District Government, leaders from relevant departments of Wangdian Town Government, and leaders from Haiyan County and Baibu Town attended the opening ceremony and visited participating enterprises, Give high praise.
Leaders and guests attend the opening ceremony and cut ribbons
After the opening ceremony, led by Ding Hui, the Secretary General of the Ceiling Materials Branch of the China Association of Building Decoration and Decoration Materials, and Liu Chun, the General Manager of Zhejiang Zhongzhu Gathering Exhibition Co., Ltd, And highly praised the quality of participating enterprises, professional audience organization, exhibition layout, and services of this exhibition. I believe that with the support of the attending leaders, Jiaxing Ceiling Exhibition will definitely take it to the next level, serving the ceiling industry enterprises in Jiaxing and contributing to the economic income generation of Jiaxing.
Attending leaders visit and visit enterprises
3、 Propaganda organization
Since August 2018, the organizing committee has collaborated with nearly 350 media, websites, and magazines in the industry, including Top Wall Integrated Network, China Ceiling Ceiling Network, Integrated Ceiling Network, Huicong Ceiling Network, China Building Materials Network, Jiju Network, Ceiling Network, Top Wall Integrated Network, Integrated Wall Network, Top Wall Home, Integrated Kitchen Home, Building Materials Home, China Top Wall Network, Ceiling Business School, Micro Home APP, Xinhua Network, Sina Home, Sohu Focus Tencent Home, NetEase Home, Today's Headlines, Tiktok, Baijia, Dayi, Tiantian Express, Vostok, Kuaixiang, Dafeng, etc. Published over 2500 articles of various types, with 152000 reprints and over 1 million readings. At the same time, large-scale advertisements were placed near the Jiaxing high-speed railway station and exhibition hall, increasing the city's exposure and making every person entering Jiaxing aware of the exhibition.
Partial cooperative media
Advertising near high-speed railway stations and exhibition halls
Tencent News, Today's Headlines and Tiktok Marketing have become important means of promotion. The organizing committee has reached technical cooperation with Tencent and Today's Headlines to cooperate with the exhibition in all aspects of marketing promotion and information collection. In the early stages of the exhibition, these platforms launched nationwide award-winning pre registration activities, attracting a large number of visitors to register online. In addition, the pre exhibition warm-up event - the "Popular Exhibitors" event has attracted 124 companies to participate, with a total of over 120000 assistance and over 300000 visits, greatly increasing the exhibition's publicity exposure and attracting the participation of numerous industry and foreign audiences.
Tencent News Advertising
Today's Headline Ad
In order to cater to the trend of live streaming on the internet and provide dealers who were unable to attend the exhibition on-site with more opportunities to learn about the enterprise, the organizing committee has opened a mobile live streaming to watch the exhibition. Under comprehensive promotion on the official website, official WeChat, cooperative media, and other platforms, visitors can click on mobile links to watch real-time exhibition updates. During the exhibition, nearly 140000 visitors watched and participated in the interaction, receiving good feedback from distributors.
Live streaming of videos and images
4、 Audience organization
To ensure the number of professional visitors on site this year and bring more effective visitors to participating companies, the organizing committee mainly invites visitors through on-site invitations, WeChat registration, phone invitations, SMS invitations, email invitations, and official website registration. This year, the organizing committee has increased on-site invitations and dispatched more than 150 promotional personnel to various building materials markets across the country. They have been visiting frontline customers and distributors since early March, and inviting professional visitors face-to-face. They have traveled to building materials markets in 17 provinces and municipalities directly under the central government, including Beijing, Hebei, Tianjin, Jiangsu, Zhejiang, Shanghai, Shandong, Henan, Hubei, Hunan, Anhui, Jiangxi, Shaanxi, Chongqing, Sichuan, Liaoning, and Guangdong. We have collected nearly 1 million pieces of professional audience information, distributed over 500000 exhibition invitation letters, made about 500000 phone invitations, and sent over 3.5 million text messages. In the early stage, a total of 18725 people were pre registered as visitors.
Partial market images
At the same time, this exhibition also attracted industry representatives, distributors, designers, and experts from 32 countries and regions, including Italy, Germany, Finland, the United States, Japan, Australia, Singapore, Malaysia, Indonesia, Kazakhstan, Mozambique, Argentina, to visit. At the exhibition, representatives from various countries and regions visited China's ceiling and wall product booths, carefully listening to detailed introductions from enterprises and collecting relevant product color pages. They exchanged business cards with exhibitors to facilitate future cooperation between the two sides. Foreign guests unanimously praised the exquisite craftsmanship and exquisite design of China's integrated ceiling and ceiling wall integration. China's ceiling is currently in line with international standards and exchanges. The Jiaxing Ceiling Exhibition is based in Jiaxing, facing the whole country, and gradually moving towards the world.
Foreign Guests Visiting Jiaxing Ceiling Exhibition
The organizing committee planned multiple marketing activities in the early stages and during the exhibition, bringing tangible benefits to the audience. For example, in the pre registration activities with prizes in the early stage of the exhibition, visitors can participate in the lottery by pre registering through WeChat, and many people have drawn exquisite prizes provided by the organizing committee; In addition, Jiaxing Ceiling Exhibition also launched a "signing lottery and reimbursement of travel expenses" event during the three-day exhibition period. Many visitors who signed agency and distribution contracts with exhibitor companies at the exhibition site received generous prizes and reimbursement for round-trip expenses within 1000 yuan provided by the organizing committee. One of them received a special prize of 20000 yuan from the Canadian Alliance Fund and a media promotion service worth 20000 yuan prepared by the organizing committee.
Partial winning audience on site
5、 Exhibitor Effect
This exhibition has a total exhibition area of 30000 square meters, with a total of 440 exhibitors from Jiaxing, Zhejiang, Guangzhou, Hebei, Anhui, Jiangsu, Shandong, and other places. The exhibits cover six major sections: integrated ceiling, integrated wall, integrated ceiling, integrated home, and supporting products, attracting AIA, Dingmei, Rongsheng, Aopu, Fashilong, Pinge, Aohua, Lesao, Baoshilong, Jinding, Jibaili, Delpao 440 industry enterprises participated in the exhibition, including Pegason, Haichuang, Century Luxury, Juao, Meihe, Yundai, Huadi, Fisgler, Fujingte, Dituo, Panasonic, Rongshida, Xianda Decoration Home, Haier Small Housekeeper, Nobel Ceiling, Jinlan Home, Feidiao, Huayang, Juhe, Youpai, Jixiang, Konka, Pindingju Decoration Top, and Ailette. Among them, the number of exhibitors outside of Jiaxing has greatly increased, with a total of 202, an increase of 12.38% year-on-year. The growth of enterprises outside the city fully demonstrates the popularity and influence of Jiaxing Ceiling Exhibition in the country, and also reflects the recognition of Jiaxing Ceiling Exhibition by enterprises in the entire industry.
Some exhibitors
The results of participating companies in this exhibition are also very obvious. According to incomplete statistics, during this exhibition, there were approximately 4500 customers who signed contracts with distributors, agents, and large orders on site, with a transaction amount (including deposit) of approximately 106 million yuan. More than 13200 potential customers were tracked in the later stage. The foreign delegation has approximately 40 potential customers and expressed cooperation intentions with enterprises on the day of the exhibition. At the same time, it was also stated that in the next exhibition, more domestic industry professionals will be invited to participate and explore more business opportunities. In addition to the various ways adopted by the organizing committee to invite professional visitors, various participating enterprises have accumulated water in the early stages, utilizing their own dealer resources to invite customers across the country and reserve resources.
Part of the contracted audience on site
In order to attract more participating enterprises to conduct large-scale promotional activities in the early stage, the organizing committee has once again implemented a support policy of "you attract investment, I subsidize". That is, for participating enterprises holding investment promotion conferences during the exhibition period, the organizing committee will subsidize a total of 50000 yuan in hotel venue fees, accommodation fees, catering fees, and contract signing subsidies. After registering for the early stage exhibitors, the organizing committee selected a total of 12 exhibitors based on the scale of investment and the principle of voluntary investment. They received this subsidy, including Dingmei, Pinge, Lesao, Baoshilong, Jinding, Delpao, Pagson, Haichuang, Meihe, Fujingte, Haier butler, and Konka. The scale of these enterprises' investment fairs has reached over 50 people, and the number of on-site signed customers is over 10, with the highest number of signed customers reaching 43.
The main transaction mode of Jiaxing Ceiling Exhibition is to visit the exhibition on the first day, visit enterprises on the second day, and sign contracts on the third day, and this year is no exception. The superiority of hosting exhibitions as an industrial base has been further confirmed and affirmed by the smooth hosting of the 5th Jiaxing Ceiling Exhibition.
6、 Extension activities
The exhibition's supporting activities have been a highlight of Jiaxing Ceiling Exhibition over the years. In addition to providing communication platforms for exhibitors, various supporting activities also allow enterprises and visitors to learn about the latest trends in the industry during the exhibition period, and to meet more designers and network resources within the industry.
In addition, during the exhibition, the first World Ceiling and Curtain Wall Industry Conference 2019 and the "the Belt and Road" Ceiling Wall Industry Forum (referred to as the "World Ceiling Wall Conference") was held in Jiaxing, and industry leaders from 32 countries and regions, including the United States, Australia, Germany, Italy, Finland, Nepal, were invited to attend, to discuss international exchanges and cooperation in the ceiling curtain wall industry at home and abroad. The World Summit aims to take the "the Belt and Road" construction as the guide, build a new pattern of comprehensive opening up, strive to write a beautiful picture of integration and development with the world's top wall industry, jointly create new technologies, new industries, new formats and new models, and promote the global development of the top wall industry. At the same time, we also hope to align with international standards and promote China's integrated top wall to "go global", go deep and far, and achieve stability and progress. Jiaxing Ceiling Exhibition will also live up to expectations and will continue to move forward on this path, striving to build a better platform for the ceiling wall industry.
On site of the First World Top Wall Congress
The forum activities are exciting and diverse, and the investment promotion activities at the Jiaxing Ceiling Exhibition Sub venue are no exception. From May 30th to June 1st, 12 companies, including Dingmei, Pinge, Leso, Baoshilong, Jinding, Delpao, Paigsen, Haichuang, Meihe, Fujingte, Haier Xiaobutler, and Konka, held enterprise investment conferences at major hotels in Jiaxing. As a key investment promotion event during the exhibition, it received positive responses from the enterprises and enthusiastic participation from the audience. On site atmosphere of major investment fairs