Review of the 6th Jiaxing Ceiling Exhibition in 2020
Hosted on: September 6th, 2020- August 8th
Venue: Jiaxing International Convention and Exhibition Center, Zhejiang
Frequency: once a year
Exhibition scope:
Integrated ceiling, integrated wall, integrated ceiling, integrated home supporting products
Exhibition Introduction: Jointly organized by three national associations: China Construction Decoration Materials Association, All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, and China Building Materials Market Association, jointly organized by Zhejiang Zhongzhu Gathering Exhibition Co., Ltd. and Jiaxing Jisheng Network Technology Co., Ltd.
The 6th China (Jiaxing) International Integrated Ceiling Industry Expo and China Top Wall Integration Conference (hereinafter referred to as Jiaxing Ceiling Exhibition) was successfully held from September 6th to 8th at the Jiaxing International Convention and Exhibition Center. With the support and guidance of the Jiaxing Municipal People's Government, this exhibition is jointly organized by the China Building Decoration Materials Association, the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, and the China Building Materials Market Association. It is hosted by Zhejiang Zhongzhu Gathering Exhibition Co., Ltd. and Jiaxing Jisheng Network Technology Co., Ltd. Although the 6th Jiaxing Ceiling Exhibition was postponed from April to September due to the impact of the epidemic, the organizing committee has limited time to expand the exhibition's promotional coverage through online invitations, new media advertising, customer service center phone and WeChat one-on-one invitations, and on-site invitations to professional visitors in the national building materials market. With the tireless efforts of the organizing committee, the quality of this exhibition, the degree of attention paid by local governments There is still a significant improvement in the quality of exhibitors and visitors. With the strong support of governments and leaders at all levels in Jiaxing City, Jiaxing Ceiling Exhibition is constantly growing and developing. The successful holding of the 6th exhibition laid an important foundation for the Jiaxing Integrated Ceiling Industry Base to hold the exhibition, allowing the world's ceiling and wall industry to understand the "Jiaxing Ceiling" and "Jiaxing Ceiling Exhibition". During the exhibition, the first Tmall Ceiling Festival and the second Top Wall Culture Festival were held. At the same time, 11 companies, with the support of the organizing committee, held the same event - Brand Enterprise Investment Conference.
On site of the 6th Jiaxing Ceiling Exhibition
Review of Previous Exhibitions
The organizing committee of Jiaxing Ceiling Exhibition will summarize the situation of the 6th Jiaxing Ceiling Exhibition from seven aspects: basic overview of the exhibition, leadership attention, publicity organization, audience organization, exhibitor effectiveness, exhibition period activities, and expected next exhibition:
1、 Basic Information of the 6th Exhibition
Exhibition time: September 6-8, 2020
Exhibition location: Jiaxing International Convention and Exhibition Center
Exhibition area: 30000 square meters
Number of exhibitors: 396
Audience: 32155
On site transaction volume: 90 million yuan
Post exhibition data report
The 6th Jiaxing Ceiling Exhibition has a total exhibition area of 30000 square meters and is divided into four brand pavilions: indoor brand pavilions on the 1st floor, indoor brand pavilions on the 2nd floor, outdoor brand A pavilions, and outdoor brand B pavilions. The exhibition attracted a total of 396 suspended ceiling and wall companies from the industry to participate: 242 enterprises from within the province, including 211 local enterprises (including five counties and two districts) in Jiaxing City and 31 enterprises from outside the city; There are 154 enterprises outside the province (mostly from Jiangsu, Anhui, Guangdong, Henan, Jiangxi, Shanghai, Beijing, Hebei, Shandong and other places). Jiaxing City's exhibitors almost cover all districts, counties, and cities, with the largest number of exhibitors coming from Wangdian and Haiyan County. There are 69 Wangdian enterprises and 75 Haiyan County enterprises, totaling 144, accounting for 36.4% of all exhibitors. According to statistics, the number of visitors to this exhibition is 32155. Mainly including high-end professional audiences such as designers, manufacturers, e-commerce platforms, distributors, decoration companies, and purchasers. Party committees and government leaders at all levels of Jiaxing City attended the opening ceremony and gave recognition and support to the Jiaxing Ceiling Exhibition and the future development of the industry!
2、 Leadership values
The smooth opening of this exhibition is inseparable from the high attention and support of leaders and governments at all levels in Jiaxing City. Mr. Sheng Quansheng, Vice Mayor of Jiaxing Municipal People's Government, Mr. Shi Shenxiang, Vice President of the China Building Decoration Materials Association and Chairman of the Ceiling Materials Branch, Mr. Zhang Ke, Vice President of the China Building Decoration Materials Association and Executive Chairman of the Ceiling Materials Branch, Mr. Qu Jiaosheng, Vice President and Secretary General of the China Building Materials Market Association, and Mr. Zhang Renjiang, Secretary General of the Furniture Decoration Industry Chamber of Commerce of the All China Federation of Industry and Commerce Mr. Zhu Yonggen, Deputy Director of Jiaxing Development and Reform Commission, Ms. Ni Ying, Deputy Director of Jiaxing Economic and Information Technology Bureau, Mr. Sun Wei, Deputy Director of Jiaxing Commerce Bureau, Mr. Li Zhiwei, Deputy District Mayor of Xiuzhou District People's Government, Mr. Zhang Liang, Deputy County Mayor of Haiyan County People's Government, Mr. Wang Yifeng, Party Secretary of Wangdian Town, Xiuzhou District, Mr. Fan Zhenghua, Party Secretary of Baibu Town, Haiyan County, and Ms. Dong Yujia, Town Mayor of Wangdian Town, Xiuzhou District Mr. Xu Xihua, Director of the Xiuzhou District Business Bureau, Mr. Qian Yafeng, Deputy Director of the Haiyan County Economic and Information Technology Bureau, Mr. Long Guosheng, Executive Chairman of the Ceiling Materials Branch of the China Building Decoration Materials Association, Mr. Zhou Lien, President of the Guangdong Ceiling Materials Association, Mr. Wu Chao, Deputy Secretary of the Wangdian Town Party Committee, and Mr. Shen Zhenghua, Executive Vice President of the Ceiling Materials Branch of the China Building Decoration Materials Association Mr. Fang Guoliang, Executive Vice President of the Ceiling Materials Branch of the China Building Decoration Materials Association, attended the opening ceremony of the exhibition. In addition, relevant leaders from China Ceiling Association, Guangdong, Sichuan Chongqing, Henan, Xiuzhou, Haiyan and other associations, Jiaxing Federation of Industry and Commerce, Xiuzhou District Economic and Commercial Bureau, Haiyan County Economic and Information Bureau, Wangdian Town and Baibu Town People's Congress Government Management Committee attended the opening ceremony.
Leaders and guests attend the opening ceremony and cut ribbons
After the opening ceremony, led by Ding Hui, the Secretary General of the Ceiling Materials Branch of the China Association of Building Decoration and Decoration Materials, and Liu Chun, the General Manager of Zhejiang Zhongzhu Gathering Exhibition Co., Ltd, And highly praised the quality of participating enterprises, professional audience organization, exhibition layout and services of this exhibition. I believe that with the support of the attending leaders, Jiaxing Ceiling Exhibition will definitely take it to the next level, serving the ceiling industry enterprises in Jiaxing and contributing to the economic income generation of Jiaxing.
Attending leaders visit and visit enterprises
3、 Propaganda organization
Since October 2019, the organizing committee has collaborated with nearly 380 media, websites, and magazines in the industry, including Top Wall Integrated Network, Integrated Ceiling Network, Jiju Network, Ceiling Network, China Integrated Ceiling Network, China Integrated Wall Network, Integrated Wall Home, Ceiling Business School, Weijiaju APP, China Top Wall Network, Jiuzheng Building Materials Network, Huaxia Home Network, Xinhua Network, Sina Home, Sina Weibo, Sohu Focus, Tencent Home NetEase Home, Phoenix, Today's Toutiao, Tiktok, Baijiahao, Big Fish, Yidian Information, Daily Express, Vostok, Kuaizhuan, Dafeng, etc., published more than 3200 articles of all kinds, with 186000 reprints and more than 2.2 million readings. At the same time, large-scale advertisements were placed in the high-speed service area within Zhejiang Province to increase the exposure of the exhibition and make every person entering Zhejiang aware of the exhibition.
Part of the exhibition's cooperative media
In this exhibition, Tiktok short videos and Today's Headlines have become important new media means for promotion. The organizing committee has reached technical cooperation with Tiktok and Toutiao today to cooperate with the exhibition in marketing promotion and accurate information collection. In the early stages of the exhibition, these platforms accurately launched nationwide pre registration activities with prizes, attracting a large number of visitors to register online. The total number of exhibitions has exceeded 2.3 million, greatly increasing the publicity exposure of the exhibition and attracting the participation of numerous audiences from both inside and outside the industry.
Tiktok advertisement
Today's Headline Ad
In order to cater to the trend of live streaming on the internet and provide more opportunities for dealers who are unable to go out to Jiaxing to watch the exhibition due to the epidemic to learn more about the enterprise, the organizing committee has opened a mobile live streaming exhibition, which includes video and text viewing, and can be watched simultaneously during the exhibition period. With the help of the official website, official WeChat, Tiktok live broadcast platform, cooperative media and other comprehensive publicity, the audience can watch the exhibition in real time by clicking the mobile phone link. During the exhibition, nearly 1.8 million visitors watched and participated in the interaction, receiving good feedback from distributors.
Exhibition video and live streaming with pictures and text
4、 Audience organization
In order to ensure the number of on-site professional visitors this year and bring more effective visitors to the exhibitors, the Organizing Committee mainly invites visitors through on-site invitation, WeChat registration, telephone invitation, SMS invitation, official website registration, Tiktok Award Pre registration and other forms. This year, due to the epidemic situation, the organizing committee has increased its online promotion invitation. From the beginning of July to the beginning of September, nearly 10000 pieces of online audience data have been collected through Tiktok, Toutiao and other new media platforms with high audience at present to promote interesting videos and award-winning activities of the exhibition. At the same time, the one-on-one invitation work for the offline building materials market has been carried out by nearly 200 publicity teams across the country in just one month, inviting professional audiences face-to-face, covering Anhui, Beijing, Fujian, Gansu, Guangdong, Guangxi, Guizhou, Hebei, Henan, Heilongjiang, Hubei, Hunan, Jilin, Jiangsu, Jiangxi, Liaoning, Inner Mongolia, Shandong, Shanxi, Shaanxi, Shanghai, Sichuan, Tianjin, Yunnan, Zhejiang, etc Chongqing, these 26 provinces (cities, autonomous regions). A total of nearly 1.8 million pieces of professional audience information were collected, over 700000 exhibition invitation letters were distributed, about 600000 phone invitations were made, and over 4.3 million text messages were sent. In the early stage, a total of 18226 people were pre registered for the audience.
Marketing photos taken by the promotional team
The organizing committee planned multiple marketing activities in the early stages and during the exhibition, bringing tangible benefits to the audience. For example, in the pre registration activities with prizes in the early stage of the exhibition, visitors can participate in activities such as group reimbursement of travel expenses, signing lottery contracts, and reimbursement of travel expenses through WeChat pre registration. Many visitors who come to the exhibition in groups of four or more and sign agency contracts or orders with exhibitor companies at the exhibition site have received reimbursement for round-trip travel expenses of 500 yuan and less than 300 yuan provided by the organizing committee. Among them, one person has won the special prize of 20000 yuan franchise fund prepared by the organizing committee.
On site signing, winning the lottery, and reimbursement of travel expenses for the audience
5、 Exhibitor Effect
This exhibition has a total exhibition area of 30000 square meters, with a total of 396 exhibitors from Jiaxing, Zhejiang, Jiangsu, Anhui, Guangdong, Henan, Jiangxi, Shanghai, Beijing, Hebei, Shandong, and other places. The exhibits cover six major sections: integrated ceiling, integrated wall, roof wall integration, ceiling ceiling, integrated home, and supporting products, attracting AIA, Dingmei, Rongsheng, Aopu, Fashilong, Lishang Impression, Aohua, Lesio Many well-known enterprises from the industry, such as Baoshilong, Character, Jinding, Delpao, Century Luxury, Haichuang, Huadi, Dingshanmei, Felix, Juao, Cloud Times, Forester, Nobel, Konka, Rongshida, Meihe, Feidiao, etc., participated in the exhibition.
Although affected by the epidemic, 396 industry enterprises still participated in the exhibition this year, fully demonstrating the popularity and influence of Jiaxing Ceiling Exhibition in the country, reflecting the recognition of enterprises in the entire industry for Jiaxing Ceiling Exhibition, and also reflecting the important position and positive significance of Jiaxing Ceiling Exhibition as a professional exhibition in the entire industry.
Some exhibitors
The results of participating companies in this exhibition are also very obvious. According to incomplete statistics, during this exhibition, there were approximately 3800 customers who signed contracts with distributors, agents, and high-value orders on site, with a transaction amount (including deposit) of approximately 90 million yuan. In the later stage, more than 9600 potential customers were tracked. In addition to the various ways adopted by the organizing committee to invite professional visitors, various participating enterprises have accumulated water in the early stages, utilizing their own dealer resources to invite customers across the country and reserve resources.
Part of the contracted audience on site
In order to attract more participating enterprises to conduct large-scale promotional activities in the early stage, the organizing committee has once again implemented a support policy of "you attract investment, I subsidize". That is, for participating enterprises holding investment promotion conferences during the exhibition period, the organizing committee will subsidize a total of 50000 yuan in hotel venue fees, accommodation fees, catering fees, and contract signing subsidies. After registering for the early stage exhibitors, the organizing committee selected a total of 11 exhibitors based on the scale of investment and the principle of voluntary investment. They were awarded this subsidy, including 11 brand enterprises such as Jinding, Leso, Felix, Konka, Dingmei, Character, Delpao, Dingshanmei, Haichuang, Meihe, and Rongshida. The scale of these enterprises' investment fairs has reached over 50 people, and the number of on-site signed customers is over 10, with the highest number of signed customers reaching 30.
The main transaction mode of Jiaxing Ceiling Exhibition is to visit the exhibition on the first day, visit enterprises on the second day, and sign contracts on the third day, and this year is no exception. The superiority of hosting exhibitions as an industrial base has been further confirmed and affirmed by the successful hosting of the 6th Jiaxing Ceiling Exhibition.
6、 Extension activities
The exhibition's supporting activities have been a highlight of Jiaxing Ceiling Exhibition over the years. In addition to providing communication platforms for exhibitors, various supporting activities also allow enterprises and visitors to learn about the latest trends in the industry during the exhibition period, and to meet more designers and network resources within the industry.
In addition, during the exhibition period, the second Top Wall Culture Festival of the "Road to Mining", a concurrent event of the 6th Jiaxing Ceiling Exhibition in 2020, was successfully held in Jiaxing. In view of the current hot development trend of hardbound houses and prefabricated building, as an important part of the building decoration industry, a new round of "transformation and upgrading" of the upper and lower chains is imminent. It is increasingly important for top wall enterprises to break through and enter the military equipment market. The organizer of the conference specially invited association leaders, industry experts, representatives of real estate enterprises, decoration enterprises, design institutes and decoration design and construction units, outstanding top wall enterprises, and senior industry media personnel to attend the conference to jointly discuss the future development direction of the top wall industry. At the same time, the conference affairs team organized more than 70 colleagues from the top wall industry from all over the country to visit, exchange, and learn from the top wall benchmark enterprise factory.
On site of the 2nd Top Wall Culture Festival
The forum activities are exciting and diverse, and the investment promotion activities at the Jiaxing Ceiling Exhibition Sub venue are no exception. From September 6th to 8th, 11 companies, including Jinding, Leso, Felix, Konka, Dingmei, Pinge, Delpao, Dingshanmei, Haichuang, Meihe, and Rongshida, held corporate investment conferences at major hotels in Jiaxing. As key investment activities during the exhibition, they received positive responses from the companies and enthusiastic participation from the audience. The atmosphere at major investment fairs was lively, with business leaders and attendees exchanging wealth creation experiences, industry trends, and preferential policies. The on-site signing was continuous, and the harvest was full.
On site of some enterprise investment fairs
7、 Expected 7th Exhibition
Through a questionnaire survey of 396 participating companies, 85% of them expressed overall satisfaction with this exhibition, 84.68% were willing to continue participating in the seventh exhibition, and 14.2% were considering participating in the seventh exhibition, fully reflecting the results and benefits achieved by this exhibition.
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